Your SEO efforts may prove futile without the strategy of correct keyword placement. Basically you need to have a good grip on this practice to be successful in your climb up the search engine ladder. After all it’s only through your keyword or keyword phrase that potential customers find your products and services. So you want to make sure you’re placing them in a way that they are most effective.
Arguably keyword placement can be confusing. But once you know the logic behind it, you can figure it out.
Consider keyword density
In practicing keyword placement, one of the first things you want to consider is keyword density. That is, how much keyword you use in a particular piece of content. So how do you decide? Well that’s dependent on who you’re writing for, whether you’re writing for your audience or for the search engines. Arguably if you’re building a relationship with your audience, don’t worry about it, just write. But if you’re just offering information you need to pay special attention to the amount used.
Content should sound natural
Correct keyword placement should allow the content to sound natural. It should flow logically and make sense. You should respect your audience and the search engine bots enough not to give them gibberish to read. Your audience should be able to read your content and the search engine spiders should find pleasure in crawling it.
How much is too much?
But if you choose to write for just for the search engines bear in mind that the accepted keyword density is between 1-3% of the content. Meaning if you have a 400 word article, your keyword should be used at least 4 times but no more than 12 times. More than that and you can be accused of keyword stuffing.
When is keyword placement most effective?
Keyword placement is most effective in the title of the content, in the first paragraph, throughout the body, and in the ending paragraph. Try to avoid placing keywords more than once in each paragraph. Keyword stuffing your content can send you back down the rungs of the search engine ladder as fast as you climbed up.
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